The Problem
Foot traffic had slowed in Downtown Durham. Restaurants sought to boost business and gain publicity.
Continue readingCategory: Portfolio
I was tasked with creating a fictitious press release about a new industry in the city of Reidsville, NC. I created the idea of The Launchpad, a startup hub that would facilitate networking, collaborative learning, and professional development.
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During the global pandemic, communities around our country moved their dining to the streets—quite literally. Areas that were once dominated by cars and traffic became pedestrian safe havens and a place to break bread with loved ones.
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The Problem
During my tenure at Light Messages Publishing, we wanted to find a way to connect with and strengthen our local literary ecosystem. After all, we already shopped local and ate local—why not read local, too?
Continue readingOp-Ed Published in IndyWeek: COPA’s Owner Calls on Durham to Do More for Restaurants During COVID-19
Just over two years ago, my husband Roberto Copa Matos and I started COPA, the nation’s first farm-to-table Cuban restaurant and a living-wage employer. We started it with its sister farm, Terra Sacra, with the mission of “cultivating relationships from soil to table.”
Continue readingI was hired by Delta Sky magazine to write a feature-length article about my experience working with Food For The Poor. This piece illustrates my ability to make difficult subject matters relatable to a large audience. It also showcases my ability to connect with people, earn their trust, and hear their stories.
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