The Problem
Foot traffic had slowed in Downtown Durham. Restaurants sought to boost business and gain publicity.
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I was tasked with creating a fictitious press release about a new industry in the city of Reidsville, NC. I created the idea of The Launchpad, a startup hub that would facilitate networking, collaborative learning, and professional development.
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During the global pandemic, communities around our country moved their dining to the streets—quite literally. Areas that were once dominated by cars and traffic became pedestrian safe havens and a place to break bread with loved ones.
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